I have been knowingly following my Instagram and Twitter growth for the past month or so. It's because J loves to do graphs so each evening I tell him how many followers I've got on each platform. I've never thought stats are important but when looking at the tweets on my Twitter timeline and what brands want from collaborations - it always ends up with the discussion of stats.


Instagram. I've actually got a post coming up, about Instagram and my relationship with it in a few weeks - so stay tuned for that! You can see from the graph how yes - I'm gaining followers each day and I am unfollowed each day. Either way, I've got more followers now than when I started counting. Instagram is growing, but it's growing insanely slowly when compared to Twitter. I think it's because of the algorithm and the fact that new accounts are harder to find as smaller accounts like us aren't shown on top of the hashtags.
There were ups and downs last month, but somehow I managed to gain 54 new followers in total which is quite impressive for someone who doesn't you know - give a fuck. Though, I started posting daily so I think that has something to do with the rise. Who knows, Instagram is pretty fucked up at the moment. 

Twitter, on the other hand, was pretty interesting last month. We also made a bet with my husband that I'll have 2k followers on Twitter by the end of the year and as I'm writing this I've grown over 1,4k and also - that tweet was posted on 27th last month. That's why there's such a huge growth. So hey, take a moment to check out my Twitter feed and help me reach my goal and win the bet?
I've taken part to Twitter chats this month, I've been following new interesting accounts and I've been tweeting like a maniac. There are steady times on Twitter, as you can see. You can be stuck on the same number for so many days if you well, don't post anything or if you're posting content that doesn't encourage anyone to retweet it, like it or engage to it with a comment.

After all, I think your stats don't define you as a person or a blogger. No one really gives a shit about them, even though they are something everyone is stressing about so much. Personally, I don't care if I don't have 2k followers on Twitter - that's fine, the right people haven't found me yet. I once had a tweet that said "It might be worth to follow you for couple months, good luck", like - why would you follow me just for a bet. Check the tweet, check the profile and follow me if you enjoy my content. I don't want anyone to follow me or make me follow someone just because I have to.
It takes all the fun out of it.
Stats are just numbers. They change but they don't define us.
Even though some brands want you to have the 100k following, but they can always use someone who has bought their followers for that (just kidding, I believe there are legit accounts with the huge following that has been grown organically) and that's fine. They'll reach out to you again when they realise that the numbers aren't everything in this World. Or not, but then it's their loss.
Stats, they're only numbers.



  1. I agree with you, I blame brands - all they want are numbers!

    Candice | Beauty Candy Loves

  2. I've never really tracked my stats, but its something I might begin doing, as I think it would be interesting to see how my socials are growing and at what sort of rate!

  3. Really interesting piece and good to actually see stats to make it all easy to see and understand! I hope you win your bet!

  4. I love this post! I have a love / hate relationship with stats. Sometimes I have a good stint, gain loads of followers and am happy with the direction I'm going. Other times my followers drop dramatically, yet im producing content I am proud of. Like you said, it's best to continue doing what you're doing, since the right followers just haven't found you yet!
    a life of a charlotte

  5. This is really interesting to see! I'm glad that you mention also that stats aren't everything. As you said, the right people just haven't found you yet. I love growing my following because I want the blog posts I love to write, to be read by those who will enjoy and benefit from them.

    Hayley | hayleyxmartin

  6. Interesting post and nice growth Jasmin! Sure the stats don’t define us but sometimes they can unlock some new doors. I wish I’d have more time to improve my social at the moment. Would be great to see the similar curves you’re having atm. :)

    Nora / http://dreamerachiever.com

  7. It’s all about the engagement. I do believe that if we put the hard work it, we will reap the rewards!

  8. My Instagram grows so slowly! I’ve given up keeping track now just post what I like instead.

  9. Looks amazing growth and great post. Sometime is really crazy when have to follow what the brands wanted. The brands always wanting blogger/instagramer has so many follower as you said, but finally number of follower is not all,I agreed.
    Kintan XO,

  10. Yes, in the end, stats are only numbers. I have stopped counting them on Instagram or on Twitter. I follow accounts i like and yes, i expect to follow me back but if they don't, they loose, as you have noticed for the brands.

  11. I agree, numbers don't define us at all. We should always stay true to ourselves. I used to follow all the stats but decided not to do that anymore because all this game about numbers on social media was really frustrating for me.

  12. I became so focussed on watching my stats grow I lost the passion especially for instagram. But brands need to change their focus on numbers totally!

  13. Great post. It's so hard sometimes to not get upset etc when you constantly have people unfollow you, I track my progress and it's interesting to see the followers gained and lost but I agree numbers don't define us

  14. I blame brands - all they want are numbers! I agree with everything you wrote here.

  15. I've been so obsessed with stats to the point where I stay up until midnight to check my Google Analytics. And then I get frustrated when I don't get a lot of comments on my blog or always getting unfollowed on IG, that sometimes I want to quit blogging. But I have been able to work with some awesome brands, get PR samples and paid a sponsored post despite my mediocre stats. I just am realistic and don't expect some brand like Tarte to come knocking at my door.


  16. I'm actually finding that my instagram is growing much faster than my twitter! Although my impressions on twitter are definitely much higher.
    Aleeha xXx

  17. I agree with you, stats are just numbers but it's fun to see them increase over time :) I found this blog post via Twitter so social media is good for some things


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